![]() ![]() “We are offering ’s customer base convenient and delicious meal options that feature a variety of unique and quality ingredients. “Through our work with Marketplace, we will be able to scale our ecommerce presence and introduce restaurant-quality meals without a subscription to a new group of customers who may not have considered meal kits before,” said Dani Simpson, Chief Marketing Officer at Blue Apron in a statement. ![]() The boxes will be directly fulfilled by Blue Apron.īlue Apron is expanding beyond subscriptions onto such a widely trafficked platform as will help it reach new customer segments, and hinted at the potential that it would bring similar non-subscription offerings to other venues in the near future. The company said it plans to expand its offerings on the platform in the coming months. Subscription meal kit service Blue Apron is ditching the “subscription” for a new offering on Walmart’s third-party marketplace, giving Walmart customers access to a selection of on-demand meal kits with no recurring payments required.īlue Apron is now offering four meal kits that can serve up to 12 people and a selection of already prepared single-serving meals on Walmart Marketplace.
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